Analytics & Performance Reports

Track your email broadcast performance in real-time, inspect recipient engagement events, manage queued campaigns, and export branded PDF performance reports.

1. Managing Active Campaigns#

The main Campaigns dashboard provides an overview of all broadcasts across your organization:

Active campaigns table displaying campaign name, status badges, scheduled time, recipient counts, and open/click statistics

Campaign Lifecycle Statuses#

• Draft — Unfinished or edited campaign undergoing composition.
• Scheduled — Confirmed and queued for dispatch at the specified date/time.
• Sending — Active batch fan-out in progress via AWS SES.
• Completed — All batches delivered with real-time tracking active.
• Failed — Dispatch encountered delivery issues or unverified domains.

2. Pausing & Editing Scheduled Campaigns#

Need to correct a typo or change timing on a scheduled campaign before it sends?

1. In the campaigns table, click the three-dots menu ••• on the target row.
2. Select Edit Campaign.
3. Confirm in the dialog:

Pause and edit scheduled campaign confirmation modal

Additional Row Actions:#

• Duplicate Campaign: Clones audience, sender settings, and design content into a new draft.
• Cancel Campaign: Cancels future delivery and unlocks reserved credits.
• Delete Campaign: Permanently removes campaign history and records.

3. High-Level Metrics & PDF Export#

Click on any completed campaign row to slide open the Campaign Details & Analytics sheet:

Campaign Details sheet showing performance KPIs, health status, campaign summary, and Download PDF button

Core Performance Indicators:#

• Delivered: Total emails successfully received by mailbox providers (100% delivery target).
• Opened: Unique opens captured via transparent 1x1 tracking pixels.
• Clicked: Unique subscriber interactions on tracked links.
• Unsubscribed: Recipients opting out of future broadcasts (automatically suppressed).
• Bounced: Hard and soft bounce delivery failures.

Export Branded PDF Report#

Click the Download PDF button in the top right header to export a comprehensive, print-ready executive summary PDF report complete with campaign health scores, audience quality, economics, and delivery metrics.

4. Recipient Activity Log#

Scroll down in the details sheet to access subscriber-level delivery telemetry:

Recipient Activity log table showing individual recipient emails, delivery and interaction status badges, and country

Features:#

• Search & Filter: Search by email address or filter by status (Delivered, Opened, Clicked, Bounced).
• Geographic Country Codes: Identify subscriber locations based on engagement requests.
• Event Timestamps: Inspect exact delivery and interaction timestamps for auditing.