Before launching your first campaign, run through this verification checklist to avoid delivery hiccups.

Pre-flight Checklist#

  • Domain Verified: Check that your DNS records (SPF, DKIM) show green verification status.
  • Clean Contact List: Verify your audience to remove invalid and high-risk emails.
  • Unsubscribe Link: Ensure every commercial email includes a clear unsubscribe mechanism.
  • Physical Address: Required by CAN-SPAM and international anti-spam legislation.

Once all items are completed, you are ready to send!